Ryan Gavin, the Director Platform Strategies at Microsoft Corporation, has been put in charge to destroy the last appearances of IE6 (for there is still some percentage of users using it out there).
The main way to persuade users to move on from IE6 to its current version 8 is to advertise the new safety features of Microsoft’s current browser.
It is about time, for the browser is 9 years old (on the market since 2001), and certainly (if we take into consideration the different advisories of the last weeks) not the safest anymore. Moreover, Microsoft plans no shipment of its future browser, IE9 for Windows XP (source: CNET news). Since mostly XP users are running the old browser, this should be a good way to convince them to change not only the browser, but also the OS (whose support also has ended since ~ 1 year).
In some countries, Microsoft pursues even more drastic ways of convincing people not to use IE 6 anymore: In Australia, the company is comparing its old browser with 9 years old, spoilt milk:
All image rights of the above picture belong to the Microsoft company, Remond, WA.
But it doesn’t stop there: If you know someone you know who still uses IE6, you can enter his/her address and send him real spoilt milk, under:
That’s quite a drastic measure to prevent users from using IE 6 – but effective. The roadmap seems to be clear:
- Aggressively advertise IE 8 (also via TV, the short 7,8 secs long TV spots emphasizing IE8’s security aspects, as seen on German satellite TV)
- Convince users that IE 6 is all too much of an old (and hence security leaking) browser), that should be abolished ASAP.
p.s. For those who have not yet seen the TV spots, here is one of them (German):